Blake Lively is the new face of L’Oreal and apparently doesn’t go to the gym

I love Blake Lively, don’t get me wrong, she has an amazing style (stylist or not as she claims), luscious locks, long legs, and is the new face of L’Oreal.

But why is she one of those celebrities that insists they eat what they want and don’t have a trainer or go to the gym?! Surely that infuriates the sanest of us out there.

Cue the eyerolls when in a recent interview with Vogue Paris, the actress, model and “celebrity homemaker” (whatever the hell that is) replied when asked if she followed a special diet:

“No! I’m lucky to have an active lifestyle. I don’t need to have a (trainer) or pay attention to what I eat. I can’t start my day without a cup of hot milk chocolate or finish without crunching a few dark chocolate squares. It’s good for my morale.”

Oh Blake you make us lesser women who have to resist the chocolate/sweets/cakes temptation on a daily basis so that we don’t pile on those pesky pounds feel so inferior. I wouldn’t mind if you admitted you worked out, not that old Gwyneth-adage of looking after yourself and simply having an “active lifestyle” to credit your beautiful figure. Grrrr.

Below images from Vogue Paris

blake lively vogue paris

On top of the lucky can-eat-chocolate-daily-and-don’t-put-on-weight-gene Blake Lively has just been announced as the new face of L’Oreal Paris. She is now allowed to utter those immortal words that we have all practised in our bedroom mirrors at some point in our lives.

At the announcement held in Paris last week, Blake, who is already the face of Gucci Premiere fragrance, said of the new partnership: “I’m thrilled and honoured to join the incredible women who represent L’Oréal Paris. I grew up with the inspiration of their message, ‘We’re worth it’; what an important value to instil in women.”

I was pretty surprised when she was announced as a L’Oreal Paris girl amongst the likes of Cheryl Cole, Eva Longoria, Gwen Stefani, Freida Pinto and others, as she hasn’t got any new projects up-and-coming. Can being the wife of Ryan Reynolds really hold that much clout or is it just the perennial popularity of Blake Lively: The Brand.

It may have something to do with the news that Blake will be launching a lifestyle brand, like the aforementioned Gwyneth, in the near future. She told Vogue UK in September:

“It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.”

Gwyneth has Goop and Jessica Alba has her Honest Company, Blake’s lifestyle company could appeal to the even younger generation of homemakers out there, and well if she can tell us a way of being able to eat chocolate on a daily basis whilst still looking like she does I’m in.

balke dog

One thought on “Blake Lively is the new face of L’Oreal and apparently doesn’t go to the gym

  1. Pingback: Cannes Film Festival 2014: Blake Lively | The Importance of Being Oreo

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