There’s been a lot of buzz around the internet for the launch of this new brand from the team behind H&M, & Other Stories launched simultaneously in London, Berlin and Copenhagen last week as well as online.
As soon as I saw the site I fell in love. The look of the homepage is more like a Tumblr page, very visual with a ‘story’ for certain themes and collections that links through from the one item of clothing or beauty you are looking at and shows you the other features in that same ‘story’. It’s so easy and accessible you could get lost looking through each and every picture.
Online shopping has become so samey and boring that when a new website like this comes along you want to lap it all up and blow all your money on every delicious thing you see.
& Other Stories hasn’t just started with clothes, it’s launched your whole wardrobe. From a minimalist sleek Ready-to-Wear collection brimming full of dresses, tops, knitwear and trousers; to shoes, handbags and other accessories. And all of it looks like it belongs on a designer runway. Some of the prices reflect the quality of the pieces, and for anyone thinking that’s a bit steep, why are you still paying upwards of £40 for jeans at Topshop?!
There is even a beauty range which will give Topshop’s make-up collection a run for its money, created by make-up artist Lisa Butler (who has worked as consulting colour director and Prada and Helmut Lang) it includes gorgoeus lip colours, glosses, bright blushes, serums, body creams, pearly eyeshadows, oils, popping nail colours as well as foundations and concealers. The list is endless, and you could really find yourself adding more and more to your basket as you venture through the whole of the site, you even get a free sample of body lotion with your order.
Below are some of my favourite beauty picks, the lipstick promises to be long-lasting and matte but still moisturising which is always a plus for me, the blusher has a cute inscription on it “Go girl, seek happy nights to happy days” I mean I don’t think I’d want to get rid of that, the pigment in the creamy eye colour is so bright and promises to be long-lasting with a “lustrous effect”, and I’m intrigued by the concealer quad because there are so many different tones in our skin it is nice to be able to mix our own perfect shade.
There are so many things on this site that I love, but the things that are already on my to buy list are the grey marl panel top (£39); the plain yellow cotton t-shirt (£12); this very risque contrast knit dress (£45); and the go-with-everything Clare Vivier white python clutch (£55).
Head over to my Pinterest page to check out all my latest looks from awards season and the rest of my wishlist…
And don’t forget to follow me on Twitter @nlcorner